Story
The Story of DORANBLUE
DORANBLUE began with a desire to make the field a place of smiles.
Twenty years ago,
a technician stood hunched over an old copy machine, drenched in sweat.
In tough environments, breakdowns and repairs happened again and again.
Sometimes, he’d spend an entire day traveling to a distant client—just to fix a single paper jam.
Watching the technicians work like this day after day, the company’s founder felt a growing sense of concern.
a technician stood hunched over an old copy machine, drenched in sweat.
In tough environments, breakdowns and repairs happened again and again.
Sometimes, he’d spend an entire day traveling to a distant client—just to fix a single paper jam.
Watching the technicians work like this day after day, the company’s founder felt a growing sense of concern.
One day, he paused and asked himself
“Is there a way to stop these problems from happening at all?”
“Could we make things easier, so technicians might finally get a little rest?”
That moment of reflection marked the beginning of DORANBLUE.
“Is there a way to stop these problems from happening at all?”
“Could we make things easier, so technicians might finally get a little rest?”
That moment of reflection marked the beginning of DORANBLUE.
Originally a copier rental business, DORANBLUE began to focus on solving the repeated issues happening in the field.
We started developing parts that could last longer with just one replacement.
The goal was simple:
To reduce unnecessary service calls,
To give technicians time to breathe,
And to offer clients stable, lasting quality.
We started developing parts that could last longer with just one replacement.
The goal was simple:
To reduce unnecessary service calls,
To give technicians time to breathe,
And to offer clients stable, lasting quality.
One of our most representative innovations is the
“long-lasting paper feed roller.”
After countless paper jams at distant sites,
we created this product to eliminate the inconvenience—both for technicians and clients.
“long-lasting paper feed roller.”
After countless paper jams at distant sites,
we created this product to eliminate the inconvenience—both for technicians and clients.
Doranblue's Promise
1. We will listen to the voices from the field first
We will be the closest to hear the voices of customers and technicians first, and respond quickly.
2. We will enhance completeness with sustainable products
Through technology that saves resources and extends product life, we will create products that last longer and deliver greater value.
3. We will turn the “ordinary” into “different”
We will not settle for existing frameworks, but will propose new and efficient solutions.
4. We will reduce repetition and give room for rest
We will lessen the repeated efforts of technicians and create a better working environment.